Wednesday, September 17, 2008

MSNBC - The Tool Shed Still Tanking - Olbermann Taking Down Maddow

It is nice to see that others do not see MSNBC as the place to be on Cable TV. I seems to me, that NBC, would better be, without these three -Keith, Butch and Milky.

The Nielsons ratings show MSNBC -The Tool Shed ( More Tools Than Sears Hardware Centers) - which must be spending hefty nickels to allow the three most obnoxious loudmouths talk down their noses at America - Matthews, Olberman and Maddow.


While the full daytime hourly data is not covered here, we hear CNBC averaged 488K viewers between 5am to 7pm on Monday, a very brutal day for the stock market. Some might expect more viewers for CNBC when such a big market event is going on, but I’m not sure if a very bearish day on the stock market produces good ratings. A catastrophic weather event will bring more viewers to The Weather Channel, but perhaps people are more comfortable watching other people’s houses float down the street than they are watching their own stock portfolios bleed dry. I might just be a cynic though.

As it was, CNBC averaged 68% more viewers on Monday 9/15 than it did on Monday 9/8.


Now check out the Primetime losses by MSNBC.

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,141,000 viewers (453,000) (983,000)
Lou Dobbs–1,318,000 viewers (494,000) (687,000)
Hardball w/Chris Matthews–1,045,000 viewers (382,000) (475,000)
**Crisis on Wall Street (7PM-10PM)—406,000 viewers (166,000) (235,000)
Glenn Beck – 566,000 viewers (238,000) (354,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor- 3,530,000 viewers (773,000) (1,546,000)
Election Center–1,172,000 viewers (456,000) (588,000)
Countdown w/Keith Olbermann– 1,734,000 viewers (571,000) (765,000)
Nancy Grace –1,321,000 viewers (586,000) (787,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes–2,826,000 viewers (633,000) (1,183,000)
Larry King—1,692,000 viewers (538,000) (769,000)
Rachel Maddow Show–1,545,000 viewers (500,000) (726,000)
Glenn Beck- 625,000 viewers (285,000) (421,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta—2,517,000 viewers (603,000) (1,185,000)
Anderson Cooper 360–1,610,000 viewers (622,000) (809,000)
Countdown w/ Keith Olbermann–857,000 viewers (315,000) (460,000)
**CNBC Asia (10PM-1AM)—187,000 viewers (96,000) (108,000)
Nancy Grace –762,000 viewers (353,000) (422,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor–1,625,000 viewers (438,000) (797,000)
Anderson Cooper 360—1,026,000 viewers (373,000) (507,000)
Rachel Maddow Show–530,000 viewers (155,000) (207,000)
Showbiz Tonight– 516,000 viewers (206,000) (246,000)


MSNBC has helped create a parallel universe - Ratings tanling for MSNBC = Poll Pkunge for Obama/Biden.

Keith, Milky, and Butch! Keep up the great work!

No comments: